Affiliate and Partner marketing agency, Silverbean, has announced its expansion into the US market with the appointment of Sarah Beeskow Blay to the newly created role of Vice President in North America.
Sarah has experience in the Affiliate sector, with previous leadership roles at Awin Global and ShareASale. She will focus on building the agency’s business in the well-established US and Canadian market, as well as helping to hire the right talent and delivering an outstanding customer experience.
What is Silverbean’s strategy?
The launch is part of the agency’s global expansion strategy. It follows CEO Neil Robbins’ recognition of the growing demand from e-commerce brands in the US looking to expand their business into the Europe and APAC regions. Silverbean, who already have officers in the UK and Australia, will aim to provide US brands with high performance services enabling them to have cost effective growth strategies in these territories.
In addition, Head of Affiliate Marketing, Louise James, has been promoted to Global Associate Director, leading on the brand’s unique delivery model for global clients. She will work closely with Sarah and Silverbean’s Associate Director for Australia, Annabel Grey, to ensure clients have an integrated approach for their global strategy and implementation.
Sarah said: “I’m thrilled to be joining the team at Silverbean! As global e-commerce continues to experience exponential growth, we’re seeing increased demand from brands in North American with a desire to expand their reach to new regions.
“I’m excited to be a part of the solution in providing these brands with an exceptional service option to further grow their marketing efforts.”
It’s promising to see so many moves within the Affiliated industry, and following the release of the IAB’s latest Affiliate Marketing: Australian Industry Review, it’s clear the channel is growing and growing!