Zoe Hall as Managing Director of Adtech Solutions:
With more than 14 years experience in marketing, brand management, customer experience, innovation and technological development, Hall will be responsible for growing the company’s technology offering.
She will also lead in developing new adtech and measurement solutions as Incubeta continues to invest in creating new tools to solve its clients needs.
Before joining Incubeta, Hall was instrumental in launching the largest early-stage investment platform, Antler, where she worked as Director of Marketing. Prior to this, Hall held a senior role at Fifty-Five, where she expanded and led the analytics departments, as the Senior Expertise & Innovation Manager.
Hall said: “I’m thrilled to be joining Incubeta and to have the opportunity to apply my expertise to boost the product development at Incubeta. The company has continued to grow and innovate during one of the most challenging times for businesses across the globe. I look forward to working with the entire team and being a part of an organization which is a pioneer in the integrated marketing space.”
Lauren Stearley has also been hired, as Director of Programmatic:
Stearly will lead the expansion of Incubeta’s programmatic media offering including display, video, and connected TV.
She has also been tasked with expanding Incubeta’s programmatic media offering in the US and collaborating with the leadership team to select the best-in-class technology, data, and inventory partners for clients.
Stearley added: “I’m excited to join a company which is growing so rapidly and providing such outstanding service to its clients. With my holistic understanding of the sell-side and buy-side, coupled with my knowledge of acquisition marketing, I’m looking forward to helping Incubeta take its programmatic offering to the next level.”
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