We know that for many, 2020 meant not only pivoting, but advancing strategies that they had in the pipeline for 5 years time. Just because it felt like many things paused, that doesn’t mean the same was true for the Performance and Affiliate industries!
The pandemic in many ways broke down barriers to innovation for this sector, with new brands coming to the affiliate space for the first time, and more mature programs being extended to as yet unchartered territory. We certainly feel there is a lot of quality work to acknowledge from the past year.
We’re hoping to be able to see most of you in person sooner rather than later, but our virtual Performance Marketing Awards (PMA) 2021 ceremony will still be a great opportunity to get together with like-minded people and celebrate one another’s achievements.
Brand differentiation and Benchmarking
This year the team behind the PMAs have introduced a plethora of new categories, meaning there’s even more chance to be recognised for your efforts within a particular area. These include but are not limited to Best Affiliate Partnership, Best Agency-Led Account, Best Wellbeing Initiative and Best use of Performance during the pandemic.
Gaining a well earned pat on the back
Everybody deserves some recognition for their efforts this past year, especially in the current situation. A motivation boost will no doubt come from receiving validation for the hard work completed by you and your team.
We hope to see you all there for a virtual cheers!