In an exciting new hire, Lars Lehne has been appointed Group CEO of Incubeta, the independent digital marketing services group. Lehne will be taking over from the founder, Alan Lipshitz, whose company Interface made the reverse acquisition of IncuBeta Holdings in 2011. Lipshitz will be moving into the role of Chairperson of the Board of Directors of Incubeta.

With him, Lehne brings more than 30 years of industry experience. Previously, Lehne spent seven years at Google as Country Director Agency DACH, paving the way for the tech giant to quadruple revenues in Germany. He then went onto spend four years as Global CEO at SYZYGY, a publicly listed WPP company.

As Group CEO, Lehne will be leading company positioning and growth, including its operations in North America, driving the business strategy and further uniting the group across the globe. In addition to his new role, Lehne is a member of the advisory board of Yext, and, a Berlin based NGO. He’s also an Angel Investor in CLAIMINI GmbH.


Incubeta operates across 14 countries with offices in cities including London, New York, Los Angeles, Madrid, Sydney and Cape Town. In 2013 the highly successful Net Media Planet (NMPi) was acquired, which established significant growth for Incubeta as it boosted its advertising offerings.

The company then went onto acquire DQ&A in 2016, extending the company’s geographical and product growth. This was followed by the acquisition of market leading creative specialist, Joystick, in 2018. Through these acquisitions, Incubeta offers clients a full suite of unrivalled services connecting Media, Technology and Creative.

Incubeta has launched several new innovative platforms over the last twelve months. This has included the award-winning proprietary Seamless technology, including Seamless Search – which measures the incrementality of paid and organic SEO keywords – and Seamless Creative – which unifies media activity and creative assembly at scale. The company has also made a series of new appointments including senior hire John Cawdery as US CEO. 

Alan Lipschitz, Founder and Chairperson of the Board, said: “Having started a small South African business many years ago, I am so very proud of how far the company has come. By building a fantastic team around me and adding inspirational businesses from around the world, Incubeta has grown into a leading player in digital marketing services. The company is in a great place, yet I believe in order to accelerate pace and to meet the challenges of the future we need a different type of leader. 

“I have the utmost faith Lars is the leader the company needs to take Incubeta forward.”

Lars Lehne, Group CEO of Incubeta, commented: “I’m thrilled and honoured to be joining such a forward-thinking and innovative company. Incubeta has continued to grow during one of the most challenging years for the industry which is a testament to the quality and hard work of every team member across the globe. The company has flourished under Alan’s leadership and it’s a great privilege that he’s trusting me to take his dream forward. 

“I can’t wait to see what the next chapter for Incubeta looks like.”