Denmark-based tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has strengthened its management team following their seven-figure investment with the hire of Carl Söderblom as VP Operations and Business Development and Thomas Bue Schultz as CTO.

Söderblom’s responsibilities will include streamlining and defining the company’s processes, as well as taking a strategic role in executing international growth plans. He said: “I see huge potential in the strong and knowledgeable team that we have at Adnami, as well as our attractive and innovative formats. My goal is to make sure we have the right structure, team and foundation in place ready to take on the planned growth our great concept deserves!”

Bue Schultz will lead the technical team, ensuring Adnami remains commercially and technically ahead of the curve with its products. Speaking of his new role, he commented: “I am excited to join Adnami as it scales its business, and can’t wait to support its development and product management departments at this critical time on its journey.”

The COVID-19 pandemic has certainly not slowed down Adnami, with thousands of monthly campaigns still running through their advertising solution. The team will continue to partner with publishers, media companies, agencies and advertisers, with its size expected to triple over the next 12 months.