“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing
The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.
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“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing
The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.
Shape the Stage with CreatorFest Europe’s Community Pick
Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.
Performance and Commerce at the Core of WPP Media’s Launch
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands
“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO
The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).
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