Founded in 2006, Optimus has built up a strong reputation as a no-nonsense affiliate marketing agency with an unparalleled reputation for delivering cost-effective results for brands across Europe.

The addition of Optimus-PM expands Gen3’s geographical footprint and enables the agency to leverage international talent to deliver market-leading affiliate marketing solutions to clients across the globe.

Gen3 can look forward to adding clients including Kwik-Fit, GANT, Crocs, Snapfish and Richer Sounds to their roster.

Gen3’s Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will continue to lead the combined business with Mark Russell and Bruce Clayton, joining the Gen3 team in an executive capacity, leading its expansion efforts in EMEA and APAC. Co-founder of Optimus Matthew Wood exits the business.

Gen3 has quietly been on an acquisition spree in recent years adding OPM Pros, and the multi-channel agency arm of PepperJam to the group.

Mr. Tabasso adds “Mark and Bruce have spent the last fifteen years building a great business founded on expertly servicing clients across Europe and APAC. They have a reputation for delivering high quality, cost-effective results for their clients,”

“The Optimus team has done a great job building a leading performance marketing agency that partners with advertisers, publishers and networks across the globe. We look forward to joining forces to leverage the strengths of our collective organizations for the benefit of our clients that service global markets,” adds Mr. Cantos.

Mark Russell who has steered the company as CEO relishes the opportunity ahead.

“The acquisition is the start of a new chapter for Optimus. When we met with Gen3 it was obvious that we had a lot in common in terms of culture and servicing clients, so we are genuinely excited to be part of the Gen3 group and look forward to building on this amazing opportunity.”

The terms of the deal were not disclosed.