As each day passes more of you will be departing for your Christmas break. Whatever you decide to do in these difficult circumstances, stay safe and well.

We have much to look forward to for 2021. With two new Journalists starting with us, in addition to four further recruits across the business. We don’t intend to slow down and look forward to presenting a fresh editorial strategy and direction for PerformanceIN during Q1.

I know many of you will be wondering about our events next year having pivoted to digital our awards and conferences. What I can say is that they will be taking place, we just don’t yet know, whether they will be back at Grosvenor House and Old Billingsgate or presented via a virtual studio.

We are confident that by October we’ll be able to run PI LIVE London, The Influencer Marketing Show and the International Performance Marketing Awards. However, we will continue to monitor COVID vaccine progress and government advice for PI LIVE Advanced and the Performance Marketing Awards ceremony.

Whatever fate decides, it won’t stop us recognising exceptional work. That’s why we’ll be releasing the 2021 Performance Marketing Awards categories in January and we’ll be extending the deadlines for a significant period.

There will be half-a-dozen new categories including awards to recognise how stakeholders are driving the industry forward and ensuring the wellbeing of their teams. There will also be a renewed focus on publisher activity.

The partnerships team will be reaching out with opportunities in the New Year to cover all bases.

I’d like to thank each and every one of our partners who have supported us during the pandemic. As an events company we’ve been hit hard but are in great shape and eager to make 2021 a success.

Until then, we wish you a very happy holiday period – stay safe and well and I’m sure you’ll be joining myself and others on New Year’s Eve with an extra-large glass to celebrate the beginning of 2021!