Congratulations on winning Best Team in Performance Marketing at the 2020 Performance Marketing Awards! Tell us about your campaign and winning this award?

Thanks! It was a bit disappointing that we couldn’t collect it in person, but we did watch the awards together as a team and were able to celebrate together virtually!

We were delighted to win the award this year particularly as Acceleration Partners EMEA hub only launched in 2017. It’s a great testimony to the hard work the whole team has contributed over the last few years. We aimed to bring something unique to the EMEA market. As an independent partner marketing agency we work with all networks and SaaS platforms and tailor our offering to each of our clients. 

We had a particularly successful 2019, more than doubling our client revenue, portfolio and team. In the award we were able to point to great successes across our client base with innovative new partnerships and growth results for our clients. 

The human touch has been a critical element of this year’s entries. How has team collaboration been vital to your campaign success?

As we’re 100% remote company we have had to put in place some robust structures around building the human touch into our interactions and collaboration time, this is even down to how we structure our 1:1s, team meetings and setting objectives and cross-team goals with each other to ensure we’re pulling together as a team.  We work to encourage a lot of cross-team collaboration, for example out partner development team work closely with our client services team to source and activate out-of-the-box partner opportunities for our clients. 

With our clients, we act as a true extension of their in-house marketing teams and focus on transparent communication and building a vision that meets our clients’ goals. 

As a business, we place a lot of importance on overall team wellbeing and happiness, offering flexibility for individuals to use benefits and the hours in their day in a way that works best for them.  Teams who are engaged and happy at work will inevitably deliver better work for our clients and feel valued.

From your experiences, what qualities make an award-winning entry?

The standard of submissions for the PMAs is always incredibly high, so for me, the main two things are the combination of a great idea but also the results to go along with it. There’s a lot of innovation and exciting things happening but being able to tie together a unique application of the affiliate marketing model and a successful story is crucial.

Lastly, what’s your take on the PMAs as a necessary vehicle for driving the performance marketing industry forward?

The Performance Marketing Awards recognise and award the most successful campaigns in our industry. They are an excellent opportunity for the industry to come together and celebrate the most effective and innovative campaigns. 

Spreading awareness of performance marketing campaigns that show momentum and results is a great way to showcase the value of our channel and ensures we continue to raise the bar every year!

Catch up with all the winners from the 2020 Virtual Performance Marketing Awards.