Following the news last quarter of Partnerize’s acquisition of US-based affiliate marketing platform Pepperjam, it is believed that Pepperjam’s Matt Gilbert has stepped in as the new CEO of Partnerize while Mal Cowley has moved to become a strategic advisor for the business.
Although there hasn’t been an official announcement on the transition, it appears that both of the individuals LinkedIn profiles have been updated. PerformanceIN reached out for comment and a spokesperson from Pepperjam confirmed that “Matt Gilbert is stepping in as the new CEO of Partnerize, whereas Mal will remain with the organisation as a strategic advisor until year-end”.
On the announcement of the acquisition back in July, it was confirmed that Pepperjam CEO Matt Gilbert would become President of Partnerize, a new role for the company.
Joining forces, the business now serves more than 1,750 enterprise and midmarket clients worldwide, driving more than $7 billion in transactions via their relationships with an ecosystem of 750,000+ partners, including 250,000+ influencers.
The company services clients in a broad range of industries, including retail, travel, finance, telecom, subscriptions, and gaming.
“At Partnerize, our vision is to transform the partnerships industry by automating the historically manual process of scaling the partnerships channel and unlocking its full growth potential for partners and brands,” said Mal Cowley at the time of the acquisition.
“Marketers are demanding greater visibility and control for affiliate marketing, influencer programs, content partnerships, brand alliances, and other forms of partnership. This acquisition is a significant milestone in meeting those needs and making the partnerships channel a core growth engine for brands. Our best-of-breed solutions combine process automation, better tools for optimisation, and unique AI-powered insights for better results and outstanding brand protection,” Cowley added.
“Partnerize’s AI-powered partnership management solutions coupled with Pepperjam’s affiliate marketing technology and service expertise will help marketers accelerate their global partner marketing efforts to comprehensively leverage the channel to drive growth and reach target audiences at scale,” commented Gilbert.