A strategic partnership that has been growing over the last three years between two leading affiliate networks; today (September 9) see’s Awin complete its full acquisition of Commission Factory, having acquired an equity stake in the Australian based company last year.
Commission Factory was founded in 2011 and now partners with over 600 brands across retail, fashion, beauty, telco and travel. Regarded as the leading provider of affiliate services and technology in Australia, the company is partnered with more than half the local retailers in the region and has offices in Malaysia and Singapore, offering on-the-ground support in those areas.
The full acquisition of Commission Factory gives clients even greater access to opportunities in APAC, including Australia, New Zealand and South East Asia markets, with the company – supported by Awin – looking to expand further into the region.
With staff spanning Australia and South Asia aligning into a central reporting structure, this will help to facilitate better business relationships in the region.
Meanwhile, Zane McIntyre, CEO of Commission Factory will remain in his role, and day-to-day operations are unaffected.
“There is an ever-growing demand from advertisers to expand to new territories and since our partnership with CF three years ago, clients have been taking advantage of our unrivalled reach across Europe, North America and Australia,” Adam Ross, COO of Awin said to PerformanceIN.
“Finding qualified, successful and engaged partners in new territories is one of the hardest parts of programme growth. You can deploy tools for this but it only solves part of the problem and can be high effort for low reward. The CF team, having been affiliates themselves, are experts at engaging new partners and have built a vibrant and diverse network which is now fully accessible to Awin clients,” Ross added.
“Our merger with Awin has been a long time in the making because it was important to get right and for us to take the time to understand the markets we both operate in and the working cultures of our respective companies. For us it means right from the start we have an action plan on taking Awin clients into the APAC region and for our local clients in APAC we have an affiliate-first market expansion plan across the globe,” commented Zane McIntyre, CEO of Commission Factory.
Commission Factory has had an incredibly successful year against all the odds; seeing a massive 60% growth between April and June 2020, compared to the previous year. This also signified growth pre-pandemic, which was +28% between January and March this year.
The Asia-Pacific region is poised for exponential growth and will account for a massive 42.3% of retail sales worldwide in 2020, while it’s $2.448 trillion in sales will make up 62.6% of global e-commerce for 2020, with the share expected to rise to 65.9% by 2024.