As consumers shift more of their purchases online, brands are looking for more cost-effective ways to drive growth. Many are looking to make their influencer investments more accountable. With 2020 estimates of total global influencer marketing investment as high as $10 billion, it makes sense that marketers want to understand the sales impact of this large and growing area of focus
Driving and measuring direct sales
Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct transactions. Many marketers want to make the sales impact of their influencer programs stronger and more accountable, in addition to driving brand and awareness impacts.
To help brands drive maximum revenue from their influencer efforts, Sideqik, Partnerize, and PerformanceIN have come together to host 7 Ways to Drive Measurable Revenue with Influencers Today. This webinar will focus on defining the actionable steps brands can take today to get more profitable sales from their influencer programs.
We have assembled a team of influencer and performance marketing experts to help define the way forward. Join Nancy Rothman, VP of Marketing at leading influencer marketing platform Sideqik, and Charlie Calabrese, VP of Operations at Partnerize, as they share seven ways to drive measurable growth with influencers. Among the topics discussed will be:
- How to identify and activate the right influencers to drive ROI for your brand
- How to leverage your existing community as influencers
- Which metrics to track with your influencer marketing attribution
- How using a pay-for-performance model for influencer marketing can benefit both parties
Learn about these topics, and much more.
This webinar takes place on Wednesday, September 16 at 10am PDT / 1pm EDT / 6pm BST.
Register for this webinar and learn how to get the maximum profitable revenue from your influencer investments.
Space is limited, so register today to secure your spot.