The 14th edition of the Performance Marketing Awards (PMAs) was due to take place on April 28 at the iconic Grosvenor House Hotel on London’s Park Lane, with three-courses, Champagne flowing, a comedian host, and everyone dressed up to the glamour. Although there wasn’t a physical event, we still celebrated in style with our inaugural virtual ceremony which took place today (August 25).

We encouraged those celebrating at home or with their teams to get in on the action, dressing up in suits/dresses and raising a glass of bubbly to celebrate the advancement of the performance marketing industry and the outstanding campaigns that have delivered measurable results in the UK during the 2019/20 calendar year.

“Team creativity shone through”

This year’s PMAs featured a total of 28 categories with a record number of award entries submitted before our amazing judging panel of industry experts debated at length the objectives, strategy, execution and results of each entry before deciding upon the final shortlisted companies competing for the top prizes.

Founder Matthew Wood, who kicked things off with a welcome speech, commented: 

“At difficult times like this our industry, and importantly… your teams…. can rise to the challenge as digital transformations accelerate, new customers appear and new models emerge,”

“I’m glad that last year we started to place greater emphasis on the Human Touch in the judging criteria and we’ve seen some fantastic examples of collaborative work… where team creativity has shone through, data has been shared and where relationships have driven further marginal gains.”

This year’s PMAs was in association with Piggy. A huge thank you to all our sponsors and the worthy winners.

For a full overview of all the winners, download the official Book of the Night, featuring breakdowns into each category with judges insights and more.

Channel & Campaign Awards Winners

Best Lead Generation Campaign – Inflecto Media and Mindshare for BP me UK

Best Paid Social Campaign – Media Com UK and Bartle Bogle Hegarty for Tesco: Find The Golden Egg!

Best Price Comparison Website Strategy – Awin and BT Group

Most Creative Performance Marketing Campaign – Merkle for Twitter: Magpie

Best Affiliate Marketing Innovation – Smarter Click for Pretty Little Thing and Smarter Codes

Best Content Marketing Campaign – for Boohoo: Next Level Collab

Best Brand Engagement Campaign – Awin and Easy fundraising for Sky: Moving the Goalposts

Best Influencer Marketing Campaign – Cult Beauty for Lydia Elise Millen

Best Integrated Performance Campaign – Merkle for Twitter: Magpie

Best Managed Affiliate Programme – SME – Impact and Optimus Performance Marketing for Richer Sound

Best Managed Affiliate Programme – Enterprise Level – Rakuten Advertising for Cult Beauty

Best Programme Launch or Migration – Impact and Neo for TUI Group

Best Use of Data – Awin and RevLifter for

Best Paid Search Campaign – Dentsu Aegis for Diageo: The Whiskies of Westeros

Global Excellence – Awin and Nike: Sneakerheads and Stories

Vertical Awards Winners

Best Technology and Telecoms Campaign – The Groupon Reach Network and Awin for NOW TV: Winning the Iron Throne

Best Travel, Leisure and Lifestyle Campaign – Media Lab Group for National Trust

Best Fashion, Health and Beauty Campaign – The Groupon Reach Network and Awin for Dorothy Perkins: Perk up your Winter Wardrobe

Best Finance Campaign – Impact for Revolut

Best Retail and E-Commerce Campaign – The Groupon Reach Network and Awin for Dorothy Perkins: Perk up your Winter Wardrobe

Industry Awards Winners

Best Customer Conversion Platform – Uniqodo for Travelodge: Discounts Drive Revenue Uplift

Community Hero – NMPi by Incubeta: Your Friendly Community Hero

Most Effective Agency – TiPi Group

Best Team in Performance Marketing – Acceleration Partners: Client Services Team

Best Performance Marketing Technology – Soreto: The Power of Referral

Rising Star – Stephen Short – Awin

Industry Choice of Publisher – Global Savings Group

Publisher’s Choice of Network – Rakuten Advertising Affiliate Network

International Performance Marketing Awards 2020

If you enjoyed the virtual PMAs, be sure to check out the 2020 International Performance Marketing Awards. The last chance entry deadline is September 3 so be sure to complete your digital account and submit your award-winning entry!

On behalf of the Performance Marketing Awards, Piggy and PerformanceIN, a huge congratulations to the winners and shortlisted companies. Thank you to our sponsors and to everyone that joined us. We look forward to welcoming you back in 2021 #PMA21