More than ever, marketers need to drive the best possible results from every investment and channel. COVID-19 has only intensified the need for Marketing to do more with less, while delivering long term business viability. The partnership channel’s pay-for-performance model, coupled with its diverse partner composition, make it an attractive vehicle for growth marketers seeking a scalable alternative to today’s more expensive sales and marketing channels.
With this in mind, Partnerize, the leading SaaS provider of partnership management solutions for global brands, is pleased to announce the findings of a new commissioned study conducted by Forrester Consulting. The study reveals that enterprise brands switching to Partnerize from a legacy affiliate network experience 330% ROI and investment payback in less than three months.
The study, The Total Economic Impact™ of Partnerize, concluded companies switching to Partnerize capture total benefits of $11.3 million, and net benefits of $8.7 million, including accelerated program growth, greater commissioning efficiency, improved accounting productivity and avoided legacy network fees. To create the study, Forrester conducted in-depth interviews with four Partnerize customers in North America, EMEA, and APAC regions to assess the costs, benefits, risks, and opportunities associated with using the Partnerize platform for partnership management.
The study reported that quantifiable benefits of implementing Partnerize include 10% to 25% annual increases in partner-driven revenue and reduction in commission expense through robust validation and more precise commissioning approaches. The study also found a variety of significant but unquantifiable benefits from switching to Partnerize. Key among them was the opportunity to have direct, collaborative relationships with major partners when using Partnerize. Said one of the interviewed brand leaders:
“The network has a basic understanding of what you do and how you work, but it doesn’t have the same level of detail or the same passion that you have for your business. It makes such a difference having direct relationships with the affiliates.”
As the study also pointed out, Partnerize offers a wide range of partnership types in its ecosystem, including affiliates, influencers, loyalty, referral, brand, and content partners. According to another interviewed Partnerize client,
“The type of partner that we work with has expanded because we’ve got more budget now, and it’s enabled us to open up a whole new world. Partnerize helped in the sense that they have a partnerships manager that has recommended partners that we now work with more closely.”
“At Partnerize, our mission is to transform the value that partnership captures and delivers for brands,” said Jim Nichols, CMO for Partnerize. “As a business model, partnership is scalable, diverse, and pay-for-performance, three characteristics that make it ideal for brands looking to drive more profitable growth in a world of consumer control and increasing media consolidation. This ground-breaking research validates how we empower brands to get maximum benefit from this great channel.”
Additional benefits include transparent data and insights, cost predictability and more stable margins created by the SaaS model, and the Partnerize customer success team serving as a strategic resource and enabler.