Impact has announced the opening of its first office in Germany along with the appointment of Felix Schmidt as country manager for the DACH region, which includes Germany, Austria and Switzerland.

Schmidt will be responsible for establishing Impact’s growth in the region, from the new office in Berlin. He brings many years’ experience in affiliate marketing to the business, having previously held the roles of Head of Business Development at MenschDanke and Head of Key Account Management and Sales at Webgears.

Schmidt will report to MD EMEA Florian Gramshammer and will lead the German business in a market where the digital penetration is at 93% and there is significant growth in opportunities for advertisers.

“Impact has created a game-changing SaaS platform which enables advertisers to leverage high-quality partnerships globally at scale. Having worked for a number of years in the affiliate industry I’ve seen many attempts to provide the full picture in this way but the level of insights, reliability and effectiveness that Impact’s Partnership Cloud offers is unique. I’m more than convinced that our platform will help DACH advertisers to unlock the growth potential of partnership automation,” said Schmidt.

“Germany is the fifth largest consumer market globally and brands have been harnessing the power of partnerships over the last 12 months and this is timely for us to be launching in this strong and innovative market.”

In his previous role, Schmidt successfully established the Webgears Group as a whitelabel provider for savings across three markets: Germany, the UK and the US. He also designed a performance-based commerce content strategy for media houses in order to generate new revenue streams and prove incremental value in affiliate marketing – most famously for Germany’s largest newspaper, which resulted in revenue gains of over 500% in two years.

“We are delighted to continue our growth in EMEA with the German office marking a significant milestone for Impact. We see huge potential for the region and Felix is the ideal fit to lead the business forward. Felix is the ultimate performance marketing specialist and his strategic know-how in this area will undoubtedly help us to get the message of Impact’s unparalleled offering out to this crucial market,” commented Florian Gramshammer, MD EMEA, Impact.

Catch up with our interview with Gramshammer on how Impact has been responding to the Coronavirus pandemic.