Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday

Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.

Creator Economy Influencer Marketing

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.

Affiliate Partnerships Partner+

“I Didn’t Think I’d Return” After Hardbacon’s Collapse, Founder Julien Brault Launches New Affiliate Business

Julien Brault didn’t think he’d return to affiliate marketing after Hardbacon’s collapse, but he’s back with MooseMoney, this time betting on short-form video and AI-driven growth.

Affiliate Partnerships Performance Marketing Off The Beat

Skip the AI Gimmicks and Start Building Something That Works

Don't get caught up in the AI gold rush, warns Tradedoubler CTO Victoria Normark. We've seen scenes like this before, and we know who the real winners will be.

Creator Economy Influencer Marketing Partner+

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year.

Creator Economy Affiliate Partnerships

PayPal Becomes the First Payments Wallet Inside ChatGPT

PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.

Creator Economy Influencer Marketing Partner+

Algowatch: October Social Media Updates

Here's a rundown of all the most important social media updates you need to know from October.

Creator Economy Influencer Marketing

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.

Affiliate Partnerships Performance Marketing

Kevin Edwards on the Affiliate Renaissance

The APMA’s Founder and Director talks about challenges and opportunities in affiliate marketing.

Creator Economy Influencer Marketing

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.

Affiliate Partnerships

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.