Thank you to everyone who tuned into our hosted panel session In-App Tracking – Is this a Missed Opportunity in the Affiliate Channel? as we discussed the positioning of in-app tracking within the affiliate marketing industry and the value this proposition can bring to advertisers and their affiliate programs.

Joined by a strong female-led panel of experts: Clementyne Lavender, strategic partnerships manager – in-app tracking specialist, Awin; Kate Knight, director, publisher development, CJ Affiliate; Rakhee Jogia, VP publisher partnerships, international, Rakuten Advertising; Irina Dan, product commercial director, Tradedoubler; the team all were aligned on this important topic as they shared their thoughts on the value in-app tracking can bring to the advertiser and their affiliate programs.

We discussed why this opportunity shouldn’t be missed and the services in place from networks to successfully track in-app activity from affiliate sales.

The panel session is available to rewatch on-demand now. View the session to find out the key takeaways on the following:

  • What is the true value and benefits of tracking in-app transactions?
  • Should in-app tracking be a mandatory requirement when setting up an affiliate programme?
  • How is the affiliate marketing industry supporting brands to track in-app sales?
  • Should there be more awareness and scope into in-app tracking for the affiliate channel?