In good faith earlier in the year, we postponed a number of our events to Q3. It is however becoming clear that as a direct consequence of the ongoing impact of COVID-19 and social distancing guidance, we feel we are unable to safely execute events to the standard you’ve grown used to over the years.

Unlike some more traditional exhibitions, our events focus heavily on networking and face-to-face interactions; this poses a significant risk.

As a partner we also want you to feel that your financial investment is well looked after, and drawn down at a time that will provide maximum impact and ROI.

That is why we’re announcing the news that both PI LIVE and the Influencer Marketing Show in London will be replaced this year with two brand new virtual shows which will take place in Q4.

The next physical edition of PI LIVE London will take place on October 19-20 2021 at Old Billingsgate, with the Influencer Marketing Show being held exclusively on October 21 2021.

All-new digital show

Although the physical events won’t take place at Old Billingsgate this year, we are making significant progress executing two exciting new virtual events which will run later in the year.

We’ve been working incredibly hard behind the scenes over the last few weeks to ensure we can deliver successful events that meet your objectives during these challenging times.

You can expect our industry leading agenda, packed with insightful and actionable content coupled with bespoke networking opportunities.

If you’d like to get involved with the show please contact Drew Cameron, our Sales Director.

The Performance Marketing Awards

Award ceremonies have taken a big hit due to COVID-19, with table numbers drastically reduced and main features such as the drinks reception and after-party unable to run due to government restrictions.

Therefore the Performance Marketing Awards will no longer be taking place this year at the Grosvenor House Hotel in London.

However, we can confirm the 14th edition of the awards will now take place online with the worthy winners revealed via a special live broadcast to be scheduled in August.

For those who have booked a table or sponsorship, we’ll reach out to you as soon as possible in the coming days to run through your options.

International Performance Marketing Awards: Entries open and deadlines extended

We’re also excited to share that entries for the fifth annual International Performance Marketing Awards are now open along with our brand new online portal, powered by eventsforce, to submit your entry.

Deadlines have been extended right up until September 3.

Visit the website and download the entry kit for more information.

There will be no physical ceremony this year, with a special live presentation being scheduled. Extra focus will be given to winners via the Book of the Night and coverage via PerformanceIN throughout the year.

Help us shape the events

To our partners, sponsors and delegates, your feedback and insight is always valued. As we prepare our digital events and to help us execute everything that meets your objectives, we want to invite you to complete our quick survey. For each survey completed, we’ll donate £5 to mental health charity


For more details on how these announcements may affect you please review our individual event FAQs.

Thank you

Lastly, and most importantly, a huge thank you to our exhibitor partners, sponsors and delegates across all our events as we continue to adapt with the Coronavirus pandemic situation.

We hope you understand our decisions but we’re very excited to work with everyone as we prepare, develop and launch our new digital shows that meet all your performance marketing requirements.

We have more information to announce in the coming weeks. In the meantime, do sign up to our newsletter to stay updated with the latest news from our events and more.