Publisher Discovery has received an investment funding round (£800,000), from a consortium of investors to enhance its tech for advertisers to target and recruit potential affiliates more accurately.

The platform uses AI technology to monitor millions of websites, ranking them by relevance and traffic to increase efficiency for advertisers and reduce frustration for browsers. Publisher Discovery holds two patents for its AI technology and is currently applying for a third.

The new investment, led by specialist technology investor Par Equity, will be used to further develop Publisher Discovery’s technology assets. For instance, to hold more data (such as the country code) on the affiliates it recommends. The cash will also support partnership deals, an important part of Publisher Discovery’s expansion strategy.

The company recently signed an agreement with TUNE, one of the leading SaaS platforms for building, managing, and growing partner programs for advertisers and networks. The deal means that TUNE clients now have access to Publisher Discovery’s database of more than two million active affiliates.

“Par Equity is renowned for spotting the best new technology investment opportunities and is unquestionably one of the most respected funders of early-stage businesses. It was a rigorous due-diligence process, which shows the level of detail the Par team go into when making an investment decision. The team of advisers they made available to us means Publisher Discovery will be able to exploit a technological advantage and grow more quickly,” said Tom Bourne, CEO of Publisher Discovery.

“Publisher Discovery solves one of the oldest and biggest challenges in the affiliate marketing industry – finding the right affiliates to recruit. Its unique approach means there is no direct competition and enables the company to work in partnership with other affiliate networks and tracking platforms. A business that has a patented technology to support the whole online marketing ecosystem is an exciting investment opportunity for us, especially when COVID-19 means consumers are being pushed online and advertisers are demanding a quantifiable return on their campaigns,” commented Par Equity managing partner, Paul Munn.