The last few weeks has seen many companies across the board restructuring plans, budgets and strategies in light of the current Coronavirus pandemic. However, we things slowly opening up again, what is the long-term plan as businesses start to emerge and adapt to the ‘new normal’?
On the affiliate and performance side, performance marketing agency Silverbean has been growing strength-to-strength as they continue to build new partnerships, help brands adapt during this time and expand into new markets. To find out what the agency has been up to, in addition to recently formed search agency AGY47, we caught up with CEO Neil Robbins as we took a break from the lovely sunshine weather and discussed how the businesses have been doing.
We also talk on new client wins, the recent launch of Silverbean’s Australia office, the growth of e-commerce and why creativity is key right now for brands to capitalise on today’s behaviour and economic changes.