Some exciting news to kick off the week as Marketing Town today (May 26) has announced the acquisition and merger of Aditus Audience Acquisition and Amaze Zing Media to further enhance its service offerings and meet the challenges of today’s current revenue landscape and economic climate.
Both entities being leaders in publishing media, the mergers, now under the Marketing Town Group will provide the opportunity to build powerful experiences for online shoppers and merchants while continuing its presence as a one-stop solution for performance marketing and lead generation.
According to founder and CEO Ken Leren on LinkedIn, the Aditus Audience Acquisition was in the works for six months while the merger of Amaze Zing Media was a direct response to helping the industry during these unprecedented times.
“Over the past 5 years, Marketing Town has been committed to helping businesses understand the paths their customers take to purchase products, learn which channels and offers are most effective at certain stages and where individuals abandon their basket,” said Ken Leren, co-founder and CEO of Marketing Town.
“The acquisition represents our ongoing transformation to grow beyond our marketing technology business and help our clients thrive in the subscription economy,” he added.
“While the businesses have different capabilities, we share a common desire to support the rapid evolution of the recurring revenue model across all industries and provide dynamic business solutions to help clients in both companies adapt their growth strategies. In this regard, our diverse capabilities represent our true strength and differentiation,” commented Peter Phelps, CEO of Aditus Audience Acquisition.
“We are delighted to be merging with Marketing Town, a business that we believe is an excellent partner for Amaze Zing Media. Their expertise and power of their network will accelerate our progress towards our goals,” added Kyle Smith, founder of Amaze Zing Media.
Pay-as-you-Grow Pricing Model
In addition to the announcement, Leren has unveiled a pricing revision of the Marketing Town platform, available to use for the majority of users at no extra cost.
Core features will now become accessible, including affiliate tracking and management, advanced customisable lead validation suite, bespoke reporting suite, bespoke API integrations, multi-channel marketing automation, landing page engagement tracking, abandoned browse automation and many more as part of the changes to help brands and publishers during these tough times.
“This is a unique offering in the performance marketing industry. Like many industries, the performance marketing industry needs to both survive and thrive in a post-COVID-19 world, so there wasn’t a better time to remove all licence costs and launch a free plan. This is our way of helping each and every marketer mitigate the impact of this pandemic,” Leren explained.
“We hope that the launch of our new pricing model will help marketers around the world elevate their performance marketing campaigns and realise a higher return on their marketing investments during the current economic crisis and beyond,” Leren concluded.