During this time of uncertainty, difficult decisions are being made with regards to future financial planning across multiple sectors, including the travel and leisure industry. The question is, how is this affecting performance marketing spend in addition to core strategies going forward?
We can see in the headlines that travel brands are reducing digital spend, and with the lack of travel bookings, Google Search terms on destinations, and organic links from companies such as TripAdvisor, Booking.com, and Expedia, how will the landscape change and will the travel and leisure industry be able to bounce back post-COVID-19?
As part of our roundtable series, we take a deep-dive into the state of performance marketing within the travel and leisure industry in today’s climate. We break down the changes and how brands, publishers and consumers are responding to the commercial impact from the Coronavirus pandemic.
Featuring Colin Carter, director at Weather2Travel, Eoin Casey, head of affiliate at Campsited, Lina Slater, head of business development & display at Travel Supermarket and Rob Burgees, editor at Head for Points, the panellists share their experiences and insights from the travel and leisure sector and how their respective practices are coping at the moment.
We also discuss the initiatives being adopted in response to the changes, protecting affiliate relationships as programs continue to pause and how brands and publishers can innovate and stay relevant in the coming months ahead.