During this challenging time, focus on existing clients is important, but equally critical to future success will be the recognition that the online sector and specifically performance marketing will bounce back with renewed vigour and increased market share.

New consumers will embrace online shopping and others shift and increase their spend from physical to online, whilst advertisers move budgets from OOH and offline to measurable online channels.

This provides us all with an opportunity for new business and growth.

We know that entering awards such as the IPMAs not only provides a means to collaborate and focus for you, your clients and your team, but also invaluable USPs when at your next tender or virtual sales presentation.

We’ve made a few changes to ensure that entering the fifth annual International Performance Marketing Awards is as straightforward as possible by levelling up, simplifying the process, and giving you a little more time to enter.

Moving to online entries

From today all entries for our future awards will be handled entirely online. We’ve levelled up the process by no longer allowing entries to be sent to the design team. Instead each section will be entered via text field with a 300 word limit.

You’ll be able to revisit your entry as many times as you like and even change post submission as long as it’s within your deadline period.

A single piece of supporting evidence in PDF form may be uploaded if desired, giving you some creative freedom.

Extended entry periods

We’ll be launching the new online portal, powered by eventsforce in early June. Until then, the entry kit will be essential reading to plan your entry strategy over your next Zoom, Google hangout or Microsoft Teams meeting.

We’ll also be pushing back entry deadlines by one month giving you until August 16 to get your entries to us.

Top tips for entry

The entry kit provides everything you need, including the criteria the judges will score entries, FAQ’s and out top tips and mistakes to avoid.