Despite these uncertain times, it’s great to see growth expansions and acquisition deals taking place. The latest development comes from Partnerize who’ve just confirmed the acquisition of BrandVerity, a leading SaaS provider of search monitoring and brand compliance solutions.
BrandVerity provides website brand safety analytics to maximise CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords.
According to Partnerize, BrandVerity’s proprietary technology will be incorporated into their platform, enabling brands to facilitate more effective partnerships and ensure strong brand protection and compliance. With these new capabilities, clients will be able to automatically monitor partner and affiliate online marketing programs to protect against harmful brand violations and regulatory risks.
BrandVerity solutions, which include paid search monitoring and web compliance will also continue to be available as standalone offerings.
“Integrating BrandVerity into our platform is a game-changer for partnership marketing, and an important step toward realizing our company vision of powering better partnerships for every brand,” said Mal Cowley, co-founder and CEO of Partnerize..
“The majority of leading brands now drive a large share of their revenue and customer experiences through partnerships, and BrandVerity’s state-of-the-art monitoring and compliance solutions will vastly improve both the quality and effectiveness of these partnerships,” Cowley added.
“By joining Partnerize in their mission to help brands grow customer relationships and revenue through the partnerships channel, we have the opportunity to serve a massive and growing business need,” commented David Naffziger, CEO of BrandVerity.
“Performance-based relationships drive the digital marketing category, whether in the form of paid search, digital media, or the many types of performance partnerships brands use to go to market. Transparency and robust brand protection create a win-win-win for brands, partners, and consumers and I am thrilled to join forces with Mal and the rest of the Partnerize team on this exciting journey,” he concluded.