Data-driven performance marketing agency, Merkle, has announced that the Periscopix brand is to be retired. The company’s media agency will now be known as Merkle going forward.
The announcement is an important step in supporting clients on the road to adopting true people-based marketing, which requires the activation of insights across all channels in a truly integrated way to deliver a total customer experience across all touchpoints.
Looking to redefine performance marketing, the rebrand provides an enhanced operating model that delivers access to the talent, data and insights across Merkle’s entire media and CRM capabilities with even greater simplicity and efficiency for clients.
“The future of performance marketing will be defined by putting customer needs at every touch- and decision- point across an entire enterprise. Merkle is redefining the future of performance marketing and constantly looking for new ways to use data and technology to bring media and customer experience strategies together. Today’s announcement is about living our values and demonstrates that the Merkle business is integrated by design to meet the rapidly changing needs of our customers, providing access to our wide pool of talent and people-based marketing expertise,” said Thomas Byrne, executive vice president, Agency Solutions, Merkle EMEA.
Merkle acquired multi award-winning performance marketing agency Periscopix in 2015. Since then, it has grown from 112 people to 450, delivering award-winning performance media, customer experience and ad tech consultancy services through the Merkle|Periscopix brand. Today’s announcement is the culmination of a process that has seen this market leading expertise further integrated into the UK Merkle business to meet the changing expectations of consumers and the evolving needs of brands in meeting them.
The agency will continue to work with over 300 specialist media clients, with its teams of performance media experts across analytics, paid search, paid social and SEO, as well as their bespoke training offering. The move supports all clients who are joining up their performance media activity with their CRM as the integration between ad tech and marketing tech accelerates.
“The challenge for any business going through a period of rapid growth is to ensure you are constantly adapting to the changing market and providing diverse specialist talent and the most efficient operating model for customers. It’s a challenge that we’ve met head-on. Although we are saying goodbye to the Periscopix brand today, it remains a huge part of Merkle’s identity and heritage as well as our future,” Byrne continued.