Partnerize has announced the launch of its tiered global Agency Certification Program, a new initiative that recognises marketing agencies with demonstrated success using the Partnerize platform to power better partnerships.

The new Agency Certification Program recognizes agency partners based on both the completion of platform training and demonstrated prowess using the SaaS solution to grow partnership revenues and profits for leading brands. The Silver, Gold, Diamond, or Platinum status reflects the level of advanced training an agency completes, as well as the number of client engagements in which they utilize the platform. Agencies that successfully deploy the Partnerize Partnership Automation Platform across more clients achieve higher levels of recognition. 

In addition to program certification, agency members receive preferred technical support and varying levels of co-marketing assistance that can include content development, co-sponsored events, and dedicated, named customer success support. 
Partnerize will be announcing certified agencies throughout 2020. 

“As providers of word-class technology, Partnerize recognizes that great software works best when it is in the hands of highly strategic and experienced management teams,” said Anshu Khurana, SVP and head of partnerships at Partnerize; “The agencies in our program are committed to this combination of proven expert teams empowered by the insights and data that Partnerize is uniquely able to provide.” 

“This agency recognition and certification program will help clients identify and engage with consultative marketing resources to accelerate and optimize their partnership program growth,” commented Animesh Kumar, CEO of Neo Media World, Singapore.

“Partnerize’s Partnership Automation Platform gives our experts the tools they need to deliver smart, creative partnership programs that deliver the best possible results.”