Taboola has announced the launch of a new global partner programme designed to empower brands and advertising professionals with the knowledge needed to increase customer acquisition, platform adoption, and campaign success.

Known as Taboola PRO, the programme has already been held with advertising agencies in the UK, as well as in Israel and India, and will kick off in the US in the coming months.

“We are excited to be the first in the region to enter Taboola’s partner program. We have been working with Taboola for over a year now and are able to deliver best-in-class native advertising services to our clients across the globe. We can aim to provide long term content solutions with incredible support, training, and advice from team Taboola,” Tanja Bauer, senior sales & marketing manager at Purpur Media, of Austria, said on their experience going through the programme experience.

“Being a part of Taboola Pro has enlightened our eyes and has made a great contribution to us in the professional field,” said Ofir Morag, user acquisition marketing manager at Playtika Israel. 

“It was both an educational and fun experience which is the perfect balance to learn and retain information!”

Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services. Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetisation and engagement. The company is headquartered in New York City with offices in 18 cities worldwide.

“The session provided us with even deeper insights and learnings that will strengthen our expertise in Native Advertising in the long term. We can transfer this added value seamlessly into the client experience and thus further drive the success of our clients,” David Said, head of native advertising at Resolution Media (an Omnicom Media Group Company) added.