EMEA
Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy.
Credit risk analytics experts, Jaywing, has been appointed by Skipton Building Society as their independent model validation partner.
Nissan, the world-renowned automotive manufacturer has enlisted the help of GOA, the biddable value identification platform, to increase its return on investment from paid search and buck the global trend of declining vehicle sales.
Performance marketing agency, Journey Further today announces it has been appointed by Vita Coco, the world’s number one coconut water brand, to manage its UK PR. The appointment follows a four-way competitive pitch.
Multi-award winning digital agency Bring Digital have been selected to manage the performance marketing strategy for iconic UK clothing retailer Slater Menswear.
Thatchers has selected McCann Bristol as its strategic and creative partner with a remit to further build the brand as the Somerset company continues to reach new audiences and expand its product range.
Virtue has been appointed Ikea’s main agency for brand building communications in Sweden, Finland, Norway, Denmark, Portugal and Belgium.
TBWALondon has resigned as the lead creative agency for Harvey Nichols.
Permutive, the publisher-focused DMP, has been appointed by the largest media company in Croatia, 24sata and Njuskalo – part of the Styria Media Group – to increase its targetable inventory and drive personalised advertising.
APAC
Nobel Hygiene has passed on its PR mandate to Nucleus PR with its creative account going to The Womb.
IMG has been appointed by Tokidoki as its exclusive licensing representative in Japan, Korea and Taiwan.
Budweiser has appointed 72andSunny Singapore as its regional brand partner.
North America
Gymshark has selected Radial’s e-commerce fulfilment and transportation solutions to handle order fulfilment for US and Canadian customers.
Discover has appointed Grey New York as its creative agency of record.
The Hershey Company has reduced down its agency roster to just Droga5 and McGarrybowen leading creative.
Reviews
O2 is reviewing its CRM account, which is currently held by M&C Saatchi in the UK. The process is being handled by AAR.