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Creator Economy Influencer Marketing

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

Affiliate Partnerships Performance Marketing Newsdesk

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.

Influencer Marketing Creator Economy

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.

Influencer Marketing

“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims

Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.

Affiliate Partnerships Performance Marketing Newsdesk

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

The deal will unlock new market growth across Central and Eastern Europe.

Creator Economy Influencer Marketing

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

Affiliate Partnerships Performance Marketing Newsdesk

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

Affiliate Partnerships Performance Marketing Newsdesk

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.