Rakuten Marketing has become Rakuten Advertising, a global powerhouse digital marketing platform that provides advertising technology and consumer insights to the world’s leading brands, publishers and agencies.
Officially unveiling the news today (February 11), Rakuten Advertising unifies the firm’s global media portfolio, providing brands, advertisers and agencies access to Rakuten’s full-range of media properties and award-winning performance marketing ecosystem, in what commences as a new chapter for the company.
Bringing everything together
Rakuten Advertising brings together its award-winning expansive affiliate network, programmatic retargeting and prospecting technology with consumer insights from Rakuten Intelligence, and a unique set of global media properties so that brands can discover rich audiences and build enduring relationships including Rakuten TV, Rakuten Viber, Rakuten Viki, Rakuten France and more.
Rakuten Advertising’s vast performance marketing network will provide clients seamless access into new markets with relationships, technology and expertise to launch programs and campaigns on the ground efficiently and expeditiously.
"I am excited to announce that Rakuten Marketing has officially become Rakuten Advertising. This change is more than just a new name; this marks an important step forward in the marketing and advertising capabilities we deliver to our clients and partners around the world," said Nick Stamos CEO of Rakuten Advertising.