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Account Moves and Wins: Acceleration Partners, Digitas UK and More

Account Moves and Wins: Acceleration Partners, Digitas UK and More

PerformanceIN

Catch up on our roundup of account moves and wins from January 2020, featuring Acceleration Partners, Digitas UK, Rakuten Marketing and more

EMEA wins

Following a competitive pitch, PZ Cussons has appointed Emergent Retail, a division of Threepipe, to reinvigorate its Amazon strategy across the Personal Care and Beauty Divisions.

Performance marketing agency Journey Further has been appointed by villa holiday provider Villa Plus to handle its digital strategy and delivery across paid, organic and social channels.

E.ON has chosen Digitas UK to handle its digital services after a competitive pitch that involved the incumbent, Engine.

We Are Social has retained the UK and Ireland Guinness social media business for the brand's sponsorship of the Six Nations.

Acceleration Partners has launched its program with beauty booking site Treatwell in France and Germany.

MediaCom has secured the account for Costa Coffee from incumbent agency Zenith who held the account for 10 years. 

Following extensive and competitive pitch processes, Santander and LV= have both selected Optimise Media as their exclusive affiliate network provider with both programmes migrating with immediate effect.  

APAC wins

Acceleration Partners has won the account for Omio and has successfully launched its program in APAC, in addition to LATAM and North America.

North America wins

Direct-to-consumer comfort product company Purple has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey.

Groupon has named TBWA\Chiat\Day New York as its creative agency of record to help the company continue transforming its business into an experienced marketplace.

Reviews

High-end fashion label Burberry is currently reviewing its media planning and buying requirements, enlisting the help of ID Comms. Incumbent Dentsu Aegis Network is repitching for the account.

The Department for International Trade is currently on a lookout for a creative agency. Incumbent, M&C Saatchi, is repitching for the account.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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