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Dentsu Aegis Network Extends Merkle Services with Acquisition of Digital Pi

Dentsu Aegis Network Extends Merkle Services with Acquisition of Digital Pi


The acquisition of Digital Pi will expand Merkle’s capabilities in marketing automation and demand generation.

Dentsu Aegis Network has acquired Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the B2B sector. 

As part of the move, the agency will join under the umbrella of Merkle as an extension to expanding its marketing automation and demand generation.

Digital Pi’s marketing technology expertise and data-driven services support Merkle’s strategic plans in several key areas including its people-based marketing and enterprise solutions. The agency’s core capabilities in marketing automation and campaign operations, coupled with its leading Adobe Marketo skills, expand Merkle’s highly personalized and integrated solutions for omnichannel engagement. 

Through this acquisition, Merkle will benefit from boosted data, technology, and audience skills, creating a fundamental cornerstone of B2B agency solutions.

“Merkle is the ideal partner for us. Digital Pi brings industry-leading marketing automation consulting expertise and a proven track record of helping hundreds of Adobe Marketo Engage customers to achieve success,” said Ryan Vong, founder and chief executive officer of Digital Pi. 

“Merkle has a large client base seeking expert help to maximize their return on investment in marketing automation, so we see this as a great business fit for both companies, and just as important, a great cultural fit for stakeholders. I look forward to this next phase of Digital Pi’s growth with Merkle.”  

Digital Pi was founded in 2013 and is headquartered in Dallas, Texas. The company’s 50 employees will join Merkle as part of the developments with Vong reporting directly to Michael McLaren, Global CEO of Merkle B2B Group. 

Merkle continues to grow globally, with three acquisitions in the past 12 months, and the addition of more than 2,200 employees globally.

“2020 will be a year of continued growth for Merkle, and Digital Pi will be a key player in our expansion throughout the new decade,” said Craig Dempster, president of Merkle Americas. “We are dedicated to constantly growing each of our dedicated industry sectors and ensuring that our clients are receiving best-in-class service. Digital Pi’s B2B consulting capabilities will strengthen our existing relationships and open doors to new opportunities for Merkle.”

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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