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PI Newsdesk Roundup: January 24

PI Newsdesk Roundup: January 24

PerformanceIN

Recap on this week’s news headlines from Awin, IAB UK, Fender Europe and more.

Another week, another news roundup! Ahead of the weekend, catch up on all the top headlines from the busy world of digital marketing:

  • Global affiliate marketing network Awin has launched Awin Access, a new service to support grassroots e-commerce growth via affiliate marketing
  • IAB UK has confirmed plans to launch Gold Standard 2.0 in Q4 2020, announced at IAB UK’s Digital Trust Forum on Wednesday (January 22)
  • The Competition and Markets Authority (CMA) has fined Fender Europe £4.5 million for breaking competition law by illegally preventing online discounts for its guitar products in the UK
  • New research from Rakuten Marketing finds just one in three campaigns are personalised ad campaigns
  • Spotify is testing a new feature that allows influencers to post Stories to their public playlists
  • The Information Commissioner's Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance
  • Mobile commerce platform Button saw a 68% increase in all mobile spend per shopper during the 2019 holiday shopping season
  • Connected TV households set to grow to 82% by 2023, according to a compiled study by The Association of National Advertisers and Innovid the State of Connected TV Report 2020
  • AppsFlyer has announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York.

Stay tuned next Friday for another roundup of headline news. If you would like to submit some news to be featured, send us an email to content@performancein.com.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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