Why is the Performance Marketing Awards such an important event in the industry calendar year?
Simon Bird: The performance marketing and affiliate sector is an incredibly progressive and innovative industry, full of very talented individuals driving innovation within e-commerce.
It’s a fantastic opportunity to celebrate our achievements each year. Held at the Grosvenor, it’s like being at our version of the Baftas with some of the biggest retail players claiming awards - I’m always very impressed with the calibre of attendees.
From your experiences, what qualities make an award-winning campaign?
SB: I would say the most important thing is that you really need to showcase how you achieved a campaign’s specific objectives. Whether that’s increasing average order value or increasing the sale of specific products - If you can demonstrate this then you’re on to a winner. RevLifter has won thirteen industry awards in just two years and we’ve always taken this approach.
It also helps if your campaign is original - we’ve tried to do something different by personalising customer incentives according to a blend of customer behaviour and retailer objectives. No one can do this like we can, which makes it easier to cut through the noise.
Tell us about winning the Best Use of Data, Best Affiliate Marketing Innovation and Best Performance Marketing Technology?
SB: We have been thrilled with the industry recognition we received in 2019, arguably the biggest came with Best Performance Marketing Technology, where we fended off competition from some of the industry’s biggest and most established players. This award for us has really helped drive our growth and firmly put us on the map for 2020.
What challenges did you face in your campaign and how did you overcome them?
SB: Much of our retail clients deal with very large volumes of data so building a system that is capable of structuring, analysing and actioning billions of records can be challenging. At RevLifter we revel in the challenge. For example, our campaign with Office Outlet that won The Best Use of Data, the client only wanted to incentive customers that were displaying specific behaviours like showing signs of leaving the site. Plus, they wanted to focus on activities that would increase basket values (e.g. upselling, cross-selling) and only showing money-off incentives to people who had a healthy margin in their basket, this required very sophisticated data mapping to achieve the desired results.
Has anything changed for your company since winning the award?
SB: 2019 has been a phenomenal year for growth, we went from 30 clients operating out of tiny box office in Moorgate to now servicing over 90 clients worldwide with 23 employees across the globe.
The global recognition we received from winning Best use of Data, Best Affiliate Marketing Innovation and Best Performance Marketing Technology Awards have been remarkable and we’re still benefiting from PR effect now almost a year later.