Recent news emerged that Global Savings Group (GSG) and M6 Group have entered into exclusive negotiations concerning the acquisition of the leading French cashback player iGraal. 

According to the press statement, the Munich-based Commerce Content company has submitted a binding offer. With iGraal valued at 123.5 million euros (subject to adjustment), the transaction would be accomplished through a partial acquisition in cash for an amount of 35 million euros and exchange of shares. 

The completion of the transaction remains subject to the finalisation of the negotiations and consultation of employee representative bodies.

iGraal is the leader on the French cashback market and the second-largest player in this segment in Germany. Its leadership position mainly comes from an in-depth member acquisition & digital marketing expertise, long-term partnerships with top e-merchants and state-of-the-art technology. 

iGraal has built over the years a loyal cashback community of more than 6 million members and will generate 40 million euros in net sales in 2019 (+30% YoY) while achieving high profitability.

If negotiations are successful and the acquisition is completed, the French cashback website would be joining GSG’s vast commerce content platform where it’s currently active in over twenty markets on five continents.

Partnering with some of the world’s most reputable publishers, including L’Express, Le Monde, Burda or CNN, GSG helps publishers to improve their digital offering for its audiences and to create new streams of digital revenues. For advertisers, GSG funnels more than 2 million purchases per month through its digital portals.

“The acquisition of iGraal by the Global Savings Group would create incredible synergies,” said Gerhard Trautmann, co-founder and managing director of GSG. 

“Already a global leader in the couponing segment, our next step is to conquer the European cashback market jointly with the team of iGraal and expand our commerce content offering for advertisers, consumers and publishers alike. We strongly value the knowledge of the highly experienced iGraal team. Together with iGraal’s technology and existing user-base, we will make an essential step towards becoming the leading Commerce Content platform around the world,” he added.