Partnerize is looking to capitalise on the growth and popularity of influencer marketing with the announcement of its integration with global influencer marketing platform ZINE.
The integration will give brands a premium influencer discovery platform with the tools to more effectively manage and grow their influencer campaigns.
Influencer marketing investment is expected to reach US$10 billion by 2021, and brands need and want stronger data and analytics around the influencer channel. With this integration, enterprises using the Partnerize platform will be able to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network.
This collaboration will also allow influencers and brands to accurately assess their revenue contributions using familiar tools and measures.
Influencers will be able to search for participating Partnerize-enabled brands in ZINE, apply to their campaigns, and access Partnerize tracking from the ZINE interface.
In an industry first, brands will see engagement together with conversion reporting in a single view, providing a rich data set that empowers brands to understand the full impact of their influencer activity.
“As influencer marketing starts to evolve into a performance-based payment model, better data and measurement become critical,” said Caroline Duong CEO and founder at ZINE; “This integration with Partnerize provides our customers with the conversion data they need. It also gives our influencers the opportunity for broader exposure to world-class brands with whom they can create meaningful and authentic campaigns.”
“By integrating with ZINE, we are making managing influencer campaigns a more seamless experience for all involved, and providing the most complete reporting possible,” said Matt Simmonds, chief product officer at Partnerize.
“For the first time, brands will be able to see engagement metrics such as likes, shares, and impressions for influencer content alongside conversion reporting. This represents a huge leap forward for brands looking to reward influencers based on their true ROI.”