Following Rakuten Marketing’s announcement to serve as the exclusive ad-seller for Rakuten TV’s new ad-supported video-on-demand (AVOD) service in Europe, the company has confirmed seven internationally-renowned brands ready to use its innovative advertising service across Europe as Founding Partners.

Brands including Nissan,, ING, Paco Rabanne, Danone, MSC Cruises and Perfetti Van Melle will become Founding Partners for the AVOD service.

As Founding Partners, these brands will be amongst the pioneers utilising advertising opportunities available on the first pan-European VOD platform that provides ad-supported channels offering Hollywood, local and exclusive content for free.

Part of the Rakuten group of businesses alongside Rakuten Marketing, Rakuten TV is the first platform to combine transactional-based video-on-demand (TVOD) and AVOD products across Europe. 

Creating the availability of advertising-funded, on-demand media content helps meet the constantly evolving consumer demand for high quality, affordable entertainment. In turn, advertisers can take advantage of exclusive inventory, through Rakuten Marketing, allowing them to engage new audiences across the globe.

“Video-on-demand is quickly emerging as a powerful media channel, and Rakuten TV presents a singular opportunity for our clients to reach a highly engaged pan-European audience. We strive to be the first to offer advertisers new products and audiences, and are proud to bring this ground-breaking advertising opportunity across the continent,” said Nick Stamos, CEO of Rakuten Marketing.

Rakuten TV’s new AVOD service launched in October with an initial offer of Hollywood and local content. This will be expanded upon in the coming months in a combined linear and on-demand offer, including exclusive Rakuten content, TV series, documentary series, news and sports channels.