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Movers & Shakers: November 2019

Movers & Shakers: November 2019

PerformanceIN

As we kick off the final month of the calendar year, catch up on November's Movers & Shakers with key hires for Wavemaker, Button, Armadillo and more.

Having reached 25% headcount growth and winning a DMA Gold Award in the last 18 months, Bristol-based CRM specialist, Armadillo has appointed Linzi Hole and Hannah Waters as group account director and art director respectively.

Meanwhile, Wanda Pogue has joined agency VaynerMedia as chief strategy officer. In this role, Pogue will oversee strategy across the agency’s global offices in New York, Los Angeles, London and Singapore and report to CEO and co-founder Gary Vaynerchuk. 

Elsewhere, Wavemaker has announced the appointment of Ruth Stubbs to the role of EMEA CEO, joining from iProspect where she was global president. She will be part of the global leadership team, helping to develop the Wavemaker strategy with responsibilities for clients, capabilities and the countries within the EMEA region.

The IAB has named veteran digital industry sales leader Rick Berger to the role of VP, member engagement. Berger will be responsible for increasing member engagement and satisfaction, developing the trade group’s strategic partnership programs and helping its member companies meet their business objectives.

Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business. The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers.

High-impact advertising marketplace Sublime has announced Andrew Buckman, who currently serves as the company’s chief operating officer, will assume the role of chief executive officer and Marc Rouanet will transition to chief revenue officer. The announcement follows a successful year for Sublime, which includes the acquisition of Adledge to extend its advertising performance measurement capabilities and the opening of new offices in Italy and Spain in response to increased customer demand.

Independent Digital News & Media, Ltd. has promoted Zach Leonard into the newly created role of chief executive officer of The Independent. As CEO, Leonard’s remit focuses on the continued expansion of the digital title, particularly amongst its growing North American audience. 

Teleria has furthered its EMEA expansion with the appointment of Mark Giblin, who joins the company as head of demand. Based in the London office, Giblin will work closely with more than 45 plugged-in video demand partners that count on Telaria’s premium inventory.  

Fueling the future of mobile e-commerce, Button, who has driven more than $2 billion in mobile spending announced its newest executives Ken Stelzer as chief financial officer, Stephanie Mardell as chief people officer, Jonathan Shottan as chief product officer, and Chris Maddern as co-founder and chief innovation officer. These leaders have been appointed to scale the Button platform, which powers mobile business growth for brands and publishers while offering consumers more enjoyable experiences.

In a bid to combat ad fraud in digital advertising, the Conscious Advertising Network has recruited six experts from the creative industry to join the battle against advertising abuse. Joining the committee are award-winning founder and CEO of Creative Equals, Ali Hanan; digital marketing expert at Accenture Interactive, Amir Malik; head of media EMEA at GSK, Jerry Daykin; client services lead at Merkle, Matthew Styles, internal and external communications expert at ISBA, Abi Gibbons, and former Marketer of the Year, Tanya Joseph.

Marketing technology SaaS platform Ad-Lib has expanded its senior leadership team, with the appointment of Adit Abhyankar as CEO and Patrick Collister to the role of creative director.

Lastly, performance marketing, technology and publishing start-up, Citrus Ornge has appointed James Burton as board advisor – strategy and sales. Burton will assist founder and CEO, Jason Baker, and his growing team with commercial strategy and execution, whilst also helping to develop Citrus Ornge’s ad agency business and new client acquisition.

Email content@performancein.com if you’d like to feature yourself or a colleague in next month's Movers & Shakers column.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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