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#PILIVE19: Rakuten Marketing on IPMAs, Team Performance and Embracing Technology

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Following their four wins at the 2019 International Performance Marketing Awards, we spoke to Rakuten Marketing UK country manager Nick Fletcher at PI LIVE to catch up on their successes, the importance of teamwork and embracing technology going into 2020.

It's been a period of exceptional growth for Rakuten Marketing which has seen the business expand even further internationally whilst driving performance and success for multiple campaigns across Europe and APAC. All of this leading to the excitement of winning four awards at the International Performance Marketing Awards — including Best Team in Performance and Best Affiliate Network.

In addition to being premier sponsor at PI LIVE this year, we caught up with Rakuten Marketing UK country manager, Nick Fletcher to discuss more the awards and their work to date around technology and AI as well as the importance of teamwork in marketing campaign success.

Watch the interview above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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