US-based company UpSellit has introduced its award-winning website conversion optimisation technology to the UK market, making an official first step at PI LIVE last month (October 22-23). 

We took the opportunity to chat with the firm’s Commercial Director, Europe & Asia Richard Greenwell who now leads the UK operation of the business in addition to Jeremy Aaronson, VP of Sales. 

Watch the full interview where we discuss the company’s global expansion, its award-winning conversion optimisation technology that works on a performance-based pricing model and how this ensures transparent ROI to marketers with minimal impact to the customer journey.

Watch the full interview above and catch up with all our highlights from PI LIVE 2019.