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#PILIVE19: Impact on the Strategic Value of Partnerships

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PerformanceIN spoke to Impact co-founder Todd Crawford and Wade Tonkin, Senior Affiliate Manager at Fanatics to discuss the key takeaways from their panel session at PI LIVE 2019 on the strategic value of partnerships and why it's a strong opportunity for affiliates to utilise.

Partner marketing has been a big talking point in 2019 and even more so at PI LIVE last month. More and more affiliates are seeing this as a viable model and strategy to establish new partnerships while at the same rethink their approaches and ultimately driving more growth and revenue to their business.

SaaS platform and leader in partner marketing, Impact demonstrated just that at PI LIVE, discussing the growing strategy model in a topical panel session on Day 1. PerformanceIN got the chance to speak with Impact co-founder Todd Crawford and Customer Success Manager Matthew Sheppard as they demonstrated the value and success of using high-performance partnership programs (with two clients Fanatics and Revolut), resulting in real-time success.

Watch both interviews above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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