Tradedoubler returned to PI LIVE last month as headline sponsor for a second consecutive year. With the company celebrating its 20th anniversary, the two-day conference was a fantastic opportunity for the firm to showcase its transition into an open transparent network — through its investment in technology such as blockchain and developing open platforms to support advertisers, publishers and agencies working seamlessly with the network.
In addition to technological developments, Tradedoubler recently appointed Derek Grant as country manager, UK & IE as the company prepares for the year ahead. PerformanceIN caught up with Derek at the show to discuss his role and future plans to support Tradedoubler’s growth as well as supporting affiliates going into 2020.