Global network Awin was headline sponsor at this year’s PI LIVE, which took place last month (October 22-23) at London’s Old Billingsgate.
With a stand at the heart of the venue, Awin showcased its latest insights and principles to over 3,000 delegates through product demos and leading topic discussions that were presented on the main stage — covering the breadth of the opportunities and challenges emerging from the affiliate marketing channel.
As Awin prepares to celebrate its 20th anniversary next year, PerformanceIN journalist Mustafa Mirreh spoke to Awin UK country manager Ian Charlesworth — discussing the current affiliate marketing landscape, the firm’s technical offerings (Bounceless Tracking, Advertiser MasterTag etc.) and sharing actionable advice for advertisers and publishers to best utilise the marketing opportunities available to them.