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#PILIVE19: Awin Share Actionable Insights and Discuss the Affiliate Marketing Landscape

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PerformanceIN spoke to Awin UK country manager Ian Charlesworth at PI LIVE 2019 — discussing the current affiliate marketing landscape and sharing actionable insights for advertisers and publishers to make the most of the opportunities available in the channel.

Global network Awin was headline sponsor at this year's PI LIVE, which took place last month (October 22-23) at London's Old Billingsgate.

With a stand at the heart of the venue, Awin showcased its latest insights and principles to over 3,000 delegates through product demos and leading topic discussions that were presented on the main stage — covering the breadth of the opportunities and challenges emerging from the affiliate marketing channel.

As Awin prepares to celebrate its 20th anniversary next year, PerformanceIN journalist Mustafa Mirreh spoke to Awin UK country manager Ian Charlesworth — discussing the current affiliate marketing landscape, the firm's technical offerings (Bounceless Tracking, Advertiser MasterTag etc.) and sharing actionable advice for advertisers and publishers to best utilise the marketing opportunities available to them.

Watch the full interview above and catch up with all our highlights from PI LIVE 2019.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.

 

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