Outbrain has launched a new extension of its native placements into publishers’ owned newsletters. The integration enables publishers to create and monetise the best online experiences for their audiences across all content formats, including web pages, mobile apps, and newsletters. 

With newsletters forming a key part of publisher audience loyalty and retention strategies, the Outbrain newsletter solution enables publishers to avoid reliance on intrusive advertising formats and monetise in a non-intrusive, user-first way.

This new extension of the Outbrain network comes as part of a technology partnership with Ividence, a European newsletter ad tech company. What’s more, publishers can use the Outbrain Newsletter to unlock revenue streams from out beyond their owned and operated sites via non-intrusive native discovery ads. Publishers also have access to the full suite of OUtbrain demand. 

&The industry has a problem – increasingly, premium digital publishers cannot rely on digital display advertising alone to cover the cost of producing quality content. The duopoly has continued to dominate advertiser budgets while disrupting online user consumption patterns. Thus, publishers must expand their monetisation channels and grow new revenue streams to support their business,” said Victor Charpin, head of platforms at Outbrain. 

With the integration of placements in newsletters, we are creating a unique opportunity for advertisers to have direct access to a highly engaged publisher audience when they are in a prime content consumption mode,” commented Charpin.

Outbrain to merge with Taboola 

In more news, Taboola is expected to acquire Outbrain in a deal set to create a new digital publisher powerhouse. The deal hasn’t yet been fully approved but it is believed that both firms will combine forces. Taboola commented that the deal will “provide enhanced advertising efficacy and reach to marketers worldwide” and help news organisations more effectively find growth in the coming years.