Partnerize, the leading provider of partner marketing solutions for global brands has announced the renewal of its contract agreement with TSB, a leading UK retail bank with more than 5 million customers nationwide. TSB leverages the Partnerize Partner Automation Platform to manage all aspects of the formation, management, optimization and payment across its large network of affiliate and other revenue partnerships.
TSB has leveraged the Partnerize Partner Automation Platform since early 2018 when the bank took the decision to take control of this activity by migrating its business away from its previous affiliate network. TSB is embracing the in-house partnership model in order to drive extraordinary business success. By leveraging the breadth and depth of real-time data available from the Partnerize platform, the company has accelerated growth across its partnerships channel while also improving insights into its customers.
“We’re delighted to announce the renewal of our relationship,” said Tony May, Digital Partnerships Manager for TSB. “As we look to scale our partner marketing channel, Partnerize offers us the perfect infrastructure to manage the day-to-day elements of our programme in-house, such as setting dynamic commission rates, reporting on performance in real-time and paying our partners quickly. Partnerize have also demonstrated that they are dedicated to releasing state-of-the-art product updates such as the ‘Intelligent Partner Discovery’ tool, which will help us in achieving our corporate goals of driving more valuable customers whilst diversifying our partner mix.”
Sean Sewell, Partnerize cofounder and VP-Revenue for EMEA, added: “We are incredibly proud to be continuing our relationship with TSB and its outstanding team. TSB is a real leader in maximizing the business potential of partnerships. We look forward to many years of working together to apply the power of partnership across the bank’s growth objectives.
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partner Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The world’s leading companies, including 63 top retailers, 11 international airlines, 9 of the largest telecoms, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $500M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit the website.