With PI LIVE just around the corner, we take a deeper dive into one of the leading companies in the performance marketing space that continue to innovate, challenge and provide opportunities for both advertisers and publishers.
Awin returns to PI LIVE next week (October 22-23) as headline sponsor once again and is set to showcase key developments, product demos and topical discussions across the two-day conference at London’s Old Billingsgate. As a global network, Awin has established leading insights and principles, supporting a number of opportunities and challenges which have gripped the industry throughout 2019.
From facilitating trusted partnerships to its technological solutions and privacy-centric approach, Awin has continued to ensure that its partners are equipped to future-proof their businesses. With this in mind and with its 20th anniversary approaching, the company is preparing for its next chapter, with new developments in the pipeline over the coming years.
PerformanceIN’s senior digital journalist Mustafa Mirreh caught up with Awin’s Chief Operating Officer, Adam Ross to discuss the firm’s transition over the last 12 months and plans for the future. Watch the interview here where Ross talks about the company’s recent financial stake in Commission Factory, its Bounceless Tracking to combat the challenges around third-party cookies and Awin’s future positioning to reflect the changing digital landscape.