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Optimus to Expand into US and CA Markets

Optimus to Expand into US and CA Markets


As part of the expansion plans, Optimus Performance Marketing has appointed Julia Yum as EVP, North America while Mark Russell will take up the role of Global CEO.

Having successfully global account managed clients in several international markets as well as supported growth, Optimus Performance Marketing is due to expand its award-winning team into the US and CA markets.

As part of the expansion, the performance marketing agency has announced the appointment of Julia Yum as EVP, North America Operations, bringing with her vast experience in digital performance media having lead partner marketing practices across North America.

In addition, Mark Russell (pictured) will take up the role of Global CEO for the business working with Julia to oversee the US and CA growth. Mark will also work with co-founder Bruce Clayton who will take on the role of director of EMEA working with Andy Notman, operations director on the growth and maintenance of the UK and EU business. 

”I’m thrilled to be joining Optimus and working with Mark and team to expand the practice into the North American market.  With all of Optimus’ success over the past 14 years, it’s an exciting opportunity to collaborate with a high achieving, strong and successful team well versed in this area of expertise,” said Julia on her appointment.

“It is great to see the team continue to expand. Moving the business into the US and CA markets with Julia joining the team is a massive step for the business and we look forward to building many partnerships in the North American market. Julia has a great agency pedigree and I am looking forward to working with her to grow the North American business,” commented Mark.

Founded in 2006, Optimus Performance Marketing has provided expert affiliate management services, driving affiliate revenues for our clients via a range of account management solutions. 

Continuing their international growth and credentials, Optimus is shortlisted for Best Retail Campaign at next week’s sold-out International Performance Marketing Awards which takes at the De Vere Grand Connaught Rooms in London.

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Mustafa Mirreh

Mustafa Mirreh

Mustafa is a senior journalist at PerformanceIN. Reporting on the latest day-to-day news and updates from the world of performance marketing, while also doing social media promotion, live reporting of events, article features and interviewing key industry players.


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