Leading commerce content platform Skimlinks has announced a strategic partnership with performance marketing network Commission Factory with a bid to strengthen and grow opportunities for premium publishers across the APAC region.
Skimlinks has been actively growing the number of publishers it works with throughout the APAC region over the past 12 months – now working with local publishers including Nine Entertainment, Indochine Media and South China Morning Post, along with expanding the existing UK and US partnerships with Hearst, Conde Nast and Verizon to cover the region.
As part of the strategic partnership, advertisers working with the Commission Factory will have access to the detailed performance reporting metrics from Skimlinks publishers. With the metrics covering clicks, conversions and order value at the individual publisher domain level, this level of transparency will, for the first time, provide advertisers with the in-depth insights they need to see which publishers are driving their performance.
Furthermore, advertisers will also have the ability to set up bespoke rates for Skimlinks publishers directly in the Commission Factory platform, allowing them to reward those publishers that are driving sales for them.
“We’ve been actively expanding into the Asia Pacific region and we are thrilled that this partnership with Commission Factory, will provide our Publishers with access to leading advertisers in the region. We look forward to working closely with Commission Factory to connect their advertisers with the premium publishers that work through Skimlinks,” said Sebastian Blanc.
“We are excited about this partnership, as it means exponential growth for our advertisers and for Skimlinks publishers, increased choice of advertisers through our network. Asia Pacific is an important region for us this year and hence full control and visibility means advertisers can provide their publishers with the tools they need and optimise the partnerships they have in place,” added Zane McIntyre, CEO of Commission Factory.
Catch up with PerformanceIN’s interview with Skimlinks VP revenue for EMEA and APAC, Dunia Silan to find out more about the kind of publishers and advertisers working with Skimlinks in other regions to expand their presence in APAC.