Fashion and beauty magazine Marie Claire is set to close its UK print edition after 31 years as it makes the move to become a digital-only offering.
The print magazine will discontinue after November with Marie Claire continuing its fashion and beauty coverage online. With the website drawing in two million monthly readers, the TI Media-owned title is also putting investment into its affiliate-supported shopping platform, The Marie Claire Edit – a fashion aggregator where customers can search thousands of brands. TI claims that the affiliate platform will become its “biggest source of digital revenue”.
TI Media, which publishes the magazine, said it is making the change “to best serve the changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles”.
“For more than three decades, Marie Claire UK has led the conversation on the issues that really matter to women – from campaigning for women’s empowerment to climate change – while providing a premium fashion and beauty positioning that reflects their everyday lives,” said Marcus Rich, chief executive of TI Media.
“With full focus on our digital platforms, we will be future-proofing our ability to report on these vital and engaging subjects, alongside our top-ranking fashion and beauty offering and media-first brand extensions, The Edit and Fabled by Marie Claire.”
Marie Claire isn’t the first print title to make a move into digital and affiliate. Earlier this year, publisher Condé Nast melded the magazine’s editorial content and e-commerce with the launch of sub-brand VogueWorld. The platform relies on an affiliate link model through Skimlinks, Amazon and direct retailers to increase streams of revenue for the title.
“We are thrilled to work with TI Media on this very important evolution of the Marie Claire brand. After more than 30 years of achievement in the UK, this new digital-first approach provides the launchpad for even more success in the coming decades,” added Jean de Boisdeffre, executive director of Marie Claire International.