In recent years, there’s been a lot of debate over the all-in-one systems approach versus the integrated system approach. The integrated systems approach works like a team would, for example, in a football team there are 11 players all doing their individual jobs to the best of their ability to help the team score a goal(s) and ultimately win the game. An all-in-one system, however, does not function as a team but rather attempts to be the star player, the results of which are often substandard.
In this article, we'll show you how people who choose an integrated systems approach receive the same service as they would from an all-in-one system, the only difference being that the integrated system is far better. Why? Because the integrated systems approach specializes in each particular area of expertise and the systems integrated together are experts in their relevant fields, thus offering users of this product, the very best service from start to finish.
What is an integrated system?
First, let us tell you what an integrated system actually is. This method serves as a way to connect various separate components that do different “jobs” in such a way that they function together effectively as a whole. As former chairperson and CEO of Xerox Anne Mulcahy says “Customers require the effective integration of technologies to simplify their workflow and boost efficiency”.
So, what does that mean exactly? Here’s an example the Apple users may find interesting: Apple outsources their screen work for iPhones to a different company in order to provide the best whole product for their consumers. This is in the same way that LeadByte works with the drag and drop landing page builder Landingi as a way of offering their users a service that is of the highest quality possible. As Lee Kuan Yew, the first prime minister of Singapore, says; “If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business."
What is an all-in-one system?
The all-in-one system in the performance marketing space may offer clients and users a package of marketing solutions that typically include lead management, landing page building, and affiliate tracking. However, by trying to "do it all" the brand/company lacks the experience and quality that a partnership with a third party system allows your company to achieve. Should you put the two against each other, the integrated systems approach wins every time, simply because you have a full team of various specialists going up against one company attempting to do the jobs of many, resulting in substandard results.
However, when generating leads, affiliate tracking, creating landing pages and doing co-registration; you want the most effective service for each of the above steps. Integrated solutions enable clients to choose top-of-the-range technology. For example, companies like LeadByte seamlessly bring together multiple systems to develop a compliant, easy-to-use and totally awesome integrated system that offers users the best possible Return on Investment (ROI) for their business.
How can integrated systems maximise ROI?
Efficient data management
Integrated systems have been curated and tested to work seamlessly to give you the results you need in real-time. To give you an example, the company, Landingi have structured their product in such a way that it ties into their partner LeadByte's software seamlessly so that when a user creates and posts their landing page, the lead is instantly posted and registered with LeadByte. Therefore, despite the two being completely separate systems, the leads come through as quickly and efficiently as they would using an all-in-one system. The difference: you receive both the best landing page and lead management technologies.
Maintenance and upgrades
With all your team focusing on the task at hand and our software taking care of the lead capture, real-time validation, distribution and nurturing, your business has more time to grow and evolve. The support received in our integrated systems approach is second to none. This is because each system has its own support team ensuring quick informative responses when you need them.
So, would you prefer to work with a jack of all trades who is master of none or use an integrated systems approach where you are guaranteed the best of the best? We know which one we would choose.
However, just to be sure we asked, we chatted to LeadByte about what their clients had to say about using integrated systems over the all-in-one approach and here's what they had to say:
"all-in-one platforms have claimed that they provide landing page builders, but these require clients to develop and upload their own HTML as well as have hard coding experience. We were just as surprised to hear this as our client was!”
The power of integrated systems!
- You get top-notch players in every position specialising in what they do. This approach ensures you’re on the most efficient track to achieve your goals. In addition to having the best service its vital to have a team behind it, that’s willing to discuss where you are, where you want to go and how they will get you there through their product.
- Seamless setup. Why? Because a system should be created in such a way that it is easy for you to use the various different interfaces.
- Lastly, it’s important to note the value in short term contracts versus long term ones that tie you in for an extended period of time. Often, with an integrated systems approach, companies are less likely to try and lock you in with long term contracts. This way, the client can choose to renew a contract based on the service provided as opposed to being roped into one that they are unhappy with but cannot get out of.
An integrated system has proven itself to enhance productivity and increase workflow, therefore maximising your ROI. As a business tycoon, Azim Premji says, “the important thing about outsourcing is that it becomes a very powerful tool to leverage talent, improve productivity and reduce work cycles.” And from what we’ve discussed in this article, we can see an integrated system approach promises to do just that!